PetSmart: 55,000+ Associates, 4x Engagement
PetSmart's old intranet reached fewer than 20% of its workforce. Central Bark, their branded frontline app, finally gave every store associate, groomer, and warehouse worker a voice.
The Challenge: 80% of Associates Were Left Behind
PetSmart's old intranet, The Dish, was built on WordPress and accessible only from shared desktops inside the corporate network. Roughly 44,000 frontline associates in stores and distribution centers had no access to company news, policy updates, or culture content. Leadership messages went unread. Store teams felt disconnected. One-way communication was the norm.
- Desktop-only access excluded store associates and DC workers entirely
- No mobile app meant the 80% frontline majority were permanently locked out
- One-way publishing with no employee voice or feedback loop
- Engagement rates far below industry benchmarks with no way to measure real reach
The Solution: Central Bark — One Branded App for Every Frontline Associate
MangoApps powered PetSmart's branded employee app, Central Bark, with a platform built for the frontline that reaches every associate regardless of role, location, or device. Central Bark blends corporate communications with user-generated content, drawing on data-driven insights to surface what matters most to each employee — on any device, without requiring a corporate email address.
- Built for the frontline — works on any device, no email required
- Corporate communications and user-generated content in one unified feed
- AI-powered content relevance surfaces the right information to each associate
- Reach analytics let you measure engagement, not just sends
- Campaigns and journeys for onboarding, compliance, and culture moments
A Multitude of Features Associates Actually Love
Central Bark is packed with engagement-driving capabilities — from recognition and polls to knowledge sharing and targeted campaigns — all accessible from the palm of every associate's hand.
What Central Bark + MangoApps Make Possible
Every feature below is live in Central Bark today. Each one is available to your organization out of the box.
Frontline-Ready Employee App
Native iOS and Android apps give every frontline associate access to news, tools, and culture — no desk, no email required.
Targeted Communications and Campaigns
Send the right message to the right audience. Segment by role, location, or department and track who actually read it.
Employee Recognition and Culture
Peer-to-peer shoutouts, badges, and milestone celebrations that make every associate feel seen — driving the cultural connection Central Bark is known for.
Engagement and Reach Analytics
Know exactly who engaged with every piece of content. Move beyond open rates to real behavioral analytics that prove ROI to leadership.
AI-Powered Content Surfacing
MangoApps AI surfaces what matters to each associate automatically — keeping feeds relevant and reducing information overload.
Branded App Experience
Launch under your own brand name, colors, and domain. Central Bark is PetSmart's — yours can be whatever your culture calls for.
Our frontline employees determine whether or not a customer is going to come back to the store. In order to provide a great customer experience, you’ve got to provide a great experience to your team members. If you’re not engaging with them, it’s less likely that they’re going to deliver on this, simply because they haven’t been enabled and supported to do it.
Chelsea Carbahal
VP, Community Impact and Public Affairs
Raley's Supermarkets
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The Ultimate Intranet Buyer's Guide for a Frontline Workforce
Make the right platform decision with our comprehensive 2026 buyer's guide — covering evaluation criteria, vendor questions, and ROI benchmarks.
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Every team. Every employee. Every workflow. One AI platform — built for the frontline. Since 2008, trusted by 2 million+ users with an NPS of 78.
Why Choose Us?
- Frontline AI: Governed AI for every employee and workflow.
- Top Security: HITRUST, ISO & SOC 2 certified.
- Exceptional UX: Delightful on mobile and desktop.
- Proven Results: 98% customer retention rate.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
